Walter Landor, a Man Whose Company Deals with Images
I recently came upon an interview with Walter Landor (founder of Landor Associates, and one of the pioneers of branding), filmed in 1977 aboard the Klamath, the legendary agency ferryboat headquarters. While it is an awesome vintage piece, it says in 8 minutes what Walter Landor said in fewer words:
“Products are built in the factory, brands are built in the mind.”
(Via Ștefan). 8h6cget5jp